Magazine articles:
Client: Epwin Group
January:
The article was about using the quiet period following Christmas to give the showroom a make-over.
The article referred to paying a visit to IKEA and it is this I used as the "hook" for the cartoon.
Magazine articles:
Client: Epwin Group
February:
The article was about chasing up overdue invoices. However, the article also referred to
St. Valentine´s Day and the Six Nations Rugby tournament and the client wanted each of
these to be referred to in the cartoon.
Magazine articles:
Client: Epwin Group
March:
The article was about the new Windows Energy Rating specifications (WERs).
I used the fact that the process of establishing a window´s "energy rating" is extremely
complex as the "hook" for the cartoon.
Magazine articles:
Client: Epwin Group
April:
The article was called "Selling the dream".
It pointed out that sales staff were not simply selling conservatories but were selling a lifestyle ideal.
Magazine articles:
Client: Epwin Group
May:
The article was about the "Trade Show Season" and gave advice on setting up
an outdoor trade stand.
Magazine articles:
Client: Epwin Group
June:
The article featured the new range of doors and discussed the need to research
areas prior to targeting to ensure that there would be a ready market for the product.
I just couldn´t resist the idea of a "door-to-door" door salesman.
Magazine articles:
Client: Epwin Group
July:
The article was about Health & Safety.